If you are going to mount a mobile advertising campaign, there are some very important concepts to consider. A good campaign with a clear call to action as a reason to scan a QR code, followed by a redemption of the promotion can give great brand engagement plus a long list of email addresses or telephone numbers. However, not doing it correctly can give the business a black eye.
To bring mobile into focus, Facebook has 880 million unique visitors every month. Twitter has 160 million per month and Youtube has 800 million. In the US, over 25 % of people use mobile only to cruise the Net. In China, the number is greater at about 38 %. Catering to these mobile users is becoming more imperative.![]()
